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Takohma Brand Identity

Identity design

Client.

Takohma Clothing Co.

Year.

2018

Deliverables.

Brand identity & Digital design

Visit.

About Takohma Clothing

Takohma emerged in 2017 from the vision of one creative soul. Where most people try to fit themselves in to the trends of other brands, Takohma tries to amplify who you are. We’re a tight knit family located in lower Manhattan. Weird quirks and strongminded people is what powers our brand and we’re always open to meeting
new people to learn from, be inspired by or just to discuss if pineapple should be put on pizza (no it should not!).

The task at hand.

The task was to create an identity to support the unique ways of the company while keeping it local and being inspired by the city of New York. A mix between urban and sophisticated was the golden balance we set out to accomplish.

Moodboards

Using moodboards is a great way to get a feel of the visual direction a brand wants to take. By having multiple moodboards you can combine and match to create a unique feeling.

Quirky & Friendly

Open, odd, happy, fun, natural, relaxed, spontaneous, freedom, enjoying, informal, live.

Urban

Street, subculture, freedom, mixed, originals, taken for granted, open, paths, patterns.

Minimal

Sophisticated, focus, clean, subject oriented, spaceous, clear, white, solo, patterns, strong.

The idea for the logo.

Pattern

New York City

Initial

Sketches

Sketching is an easy and quick way to put ideas on paper, going from macro to micro by cutting away ideas in this stage is the best way to ensure that the best sketches survive and go on to the next round where we create digital concepts.

Font options

Colour options

Final colours and fonts

#5C27CF

#ECF2AB

#29272D

Dosis Bold

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Fitting the font

We decided to go from squared edges to rounded edges to fit the style of the font. In the end it was a great decision, the logo looks so much better with the rounded edges.

Configurations

Brand patterns

Brand patterns support the visual identity of a brand and help create a unity when designing different things for example a letterhead or business cards. We used the logo to create a network of cityblocks like you see in New York City.

Other deliverables

Curious what we can do for you?

Feel free to contact us and tell us about your business, project or just chat about the weather!

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